These six elements of packaging structure design
Release time:
2023-08-23
Source:
Packaging structure design is also called packaging design. Packaging itself is an integral part of the commodity, is the medium of consumers and goods, consumers in the purchase of goods, the first contact is packaging, packaging structure design will bring great impact on the physical and psychological to consumers. This paper shares 6 elements of packaging structure design for your reference.
Packaging structure design is based on scientific principles, according to the requirements of each part of the packaging structure, the use of different materials and molding methods, the design of the external structure and internal structure of the packaging, and the production process, commodity costs, and commodity sales and transportation have a great relationship, so the packaging structure design should not only pursue formal beauty, but also the pursuit of practicality. Packaging structure design can be used in a variety of ways, from a number of angles to the pursuit of packaging modeling beauty, material beauty and craft beauty.
1. Line Type Features
Point, line and surface are important elements in painting, and linear elements are the basic morphological elements in the packaging structure. The lines are roughly divided into two categories in the packaging structure: one is the body line, and the other is the decorative line. The body line is often said to be the outline, and the decorative line is the decorative element that does not change the shape on the commodity packaging.
2. Block design
The body block composition method is also called the body block combination method or the body block addition and subtraction method. First of all, we need to take a basic block as the main prototype, and then add, subtract or combine this basic block to form a new structure. There are many ways to form a body, often with unexpected results. In the design process, we should pay attention to not too complicated, pay attention to the relationship between the local and the whole, and pay attention to the sense of space and hierarchy, so that the packaging structure is harmonious and unified.
3. Bionic elements
Bionic elements are structural elements obtained by simulating and refining the forms of animals and plants in nature. According to the processing and refining of the form of the production of packaging shape, most of them have a certain degree of interest.
4. Texture elements
People can feel the soft and hard, rough and smooth objects through touch. When people buy goods, they first see the goods and then touch the goods. You can affect your own inner feelings by feeling the texture changes on the surface of the object, and you can use experience to transform it into visual and psychological perception.
The contrast of vision and the change of touch can be increased by processing the texture elements on the commodity packaging. The texture elements are handled properly, which can make the product more distinctive, but if not handled properly, it may make people feel uncomfortable.
5. Through element empty
The through-air method refers to the penetration cutting on the complete packaging structure, so that the packaging body presents a hole or hole structure. In this way, a packaging structure with a sense of space is obtained.
6. Light and shadow elements
Light and shadow elements are often used in glass packaging. Designers often make certain aspects or small structures on the packaging. These aspects or small structures can produce different effects under the irradiation of light, making the goods more three-dimensional, spatial and mysterious, and often give consumers Luxury, high-end visual experience.
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